Top 5 Fashion Games on iOS in the US: Q1 2022 Performance

Performance of Top 5 Fashion Games on iOS in the US for Q1 2022

The first quarter of 2022 saw notable trends in the performance of the top 5 fashion games on iOS in the United States. This analysis, based on data from Sensor Tower, highlights the weekly downloads, revenue, and active user trends for each of these popular applications.

Project Makeover

Weekly Revenue: Throughout Q1 2022, weekly revenue for Project Makeover started at approximately $2.1M and saw a slight decline, stabilizing around $1.7M to $1.8M. The lowest revenue was observed in the week of February 28, at about $1.6M.

Weekly Downloads: Weekly downloads for Project Makeover showed a downward trend, starting at 231K at the end of December and reaching a low of around 94K in the week of March 7. The downloads slightly increased to about 113K by the end of March.

Weekly Active Users: The app had nearly 1M active users at the start of the quarter, which gradually decreased to approximately 764K by the last week of March.

Outfit Makeover

Weekly Downloads: Outfit Makeover experienced a peak in weekly downloads in mid-January, reaching around 306K. However, this number decreased steadily, ending the quarter with about 42K downloads in the last week of March.

Weekly Active Users: The app's active user count peaked at nearly 339K in the third week of January. By the end of March, the number of active users had decreased to approximately 102K.

Love Fantasy: Match & Stories

Weekly Revenue: The weekly revenue for Love Fantasy: Match & Stories fluctuated between $11K and $20K throughout the quarter, ending March with around $19K.

Weekly Downloads: Downloads for the app showed a declining trend, starting from around 140K in the last week of December and dropping to approximately 49K by the end of March.

Weekly Active Users: Active users for Love Fantasy: Match & Stories decreased from about 430K at the beginning of the quarter to around 212K by the end of March.

Hair Challenge

Weekly Revenue: Hair Challenge generated modest weekly revenues, peaking at $250 in the third week of February.

Weekly Downloads: The app's downloads varied, starting at 106K in late December and stabilizing around 58K by the end of March.

Weekly Active Users: Active users for Hair Challenge remained relatively stable, hovering around 320K throughout the quarter.

Toca Boca Hair Salon 4

Weekly Revenue: The weekly revenue for Toca Boca Hair Salon 4 decreased from approximately $81K at the end of December to around $18K by the last week of March.

Weekly Downloads: The app experienced a decline in downloads, starting at 117K in late December and dropping to around 53K by the end of March.

Weekly Active Users: Toca Boca Hair Salon 4 had around